Yoplait : Surprise

Our idea was simple: Surprising taste for only 100 calories.

Bringing it to life was a bit more involved. We partnered with We Are Seventeen to create a series of eight unique animations, which appeared as retargeted Hulu ads, digital video, banners and even between movie trailers in theaters. Each time a person saw Yoplait Greek 100, a different bite-sized surprise was there to meet them.

The result? An engaging campaign that actively surprised audiences, and the most profitable new product launch Yoplait has had in 20 years. Surprise!

+ Credits

Creative Director:Brian Hurley
Art Director:Chad Nauta
Copywriter:Dave Reidinger
Producer:Henni Iwarsson
Animation:We Are Seventeen
Sound Design:BWN