In 2008, Supervalu saw big opportunity in bringing organic food to a mass audience. They developed the Wild Harvest brand with over 200 different products, many of which were common foods, like cookies, pastas and dairy.
The Organify Your World campaign was created to showcase the breadth of these offerings, and the surprise of everyday foods being available as organic. In broadcast, we transformed worlds, partnering with Brand New School. In print, everyday scenes were recomposed with Wild Harvest product, serving as a reminder that better, organic foods were now within reach.
|Creative Director:||Troy Longie, Eric Luoma|
|Art Director:||Brian Hurley|
|Director/Animation:||Brand New School|