In the summer of 2011, Minnesota Wild found themselves in a position they’d never been in before. For the first time in the ten-year history of the club, they couldn’t fill the seats for the upcoming season. The die-hard season ticket holders had lost hope with the team and its future. It would take a lot more than a commercial to win their hearts back.
Instead, we created Becoming Wild, an all-access documentary series that aired all summer on Fox Sports Network. We focused on the development of the deep roster of prospects who were set to carry the flag for the team in the near future. For fans, there was a lot to look forward to. The story just wasn’t getting told.
The first season was met with critical success, winning an Emmy, an Addy and Gold in The AdFed Show. More importantly, it did its job by restoring hope in the fanbase and getting them to sign up for the team’s future.
|Creative Director:||Derek Bitter|
|Art Directors:||Brian Hurley / Anthony Capetta|
|Copywriters:||Derek Bitter / Jim McLarty|